Wow. Just wow. There are some dim bulbs coordinating the marketing approach at Kmart and Draftfcb. On October 7th, Kmart changed it’s slogan to “There’s smart and there’s Kmart smart.” Considering Kmart recently filed for bankruptcy in 2002, there is nothing intelligent about Kmart’s approach to business. “There’s ___ and then there’s ___” is the laziest form of copywriting around the block – shame on you Draftfcb. When you hear one of these slogans, an alarm should go off. Oh and Kmart, if you’re going to pay an agency millions of dollars, you might want to get your moneys worth.
Hands up if you have ever associated Kmart with the word smart. Anyone? Also, do any Kmart shoppers care? No way José
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